Book Review: The Mouse Charmers by Anuradha Goyal


  • ISBN –9788184004922
  • Genre: Non Fiction / Business
  • Publishers: Random House
  • Price: Rs. 299/- ( I got this book for review from the publisher)

The advent of Internet has been a significant game changer for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path. Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato,ImagesBazaar, IndiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs
Behind The book
Source: Google Images

About the author

Anuradha Goyal wears many hats to pursue her three prime passions-innovation, travel, and books. She studies business innovation, especially business models, and blogs about them. She has earlier co-authored the India Innovates Series published by CII showcasing innovations from across the country. She was a jury member for Economic Times Power of Ideas Contest in 2010. Her papers on business innovation have appeared in various journals and forums. She is one of India's leading travel bloggers, writing a popular travel blog for a decade now.
Her travel story has been published as part of an anthology 'Celebrating India' and her paper on 'in-city travel' appeared in travel journal Earth. Her stories regularly appear in various print and online publications. She has close to 400 book reviews to her credit on her book reviews blog. She is a keen student of Indian art history. She regularly speaks on these topics at various conferences and institutes. In her earlier avatar she worked in the IT industry for over a decade. She studied computer applications for her master's degree and physics for her graduate degree at Panjab University. She currently lives in Goa.
Me thinks

I love reading books written by my fellow bloggers and here we are talking about someone I have hugely admired for her travel diaries and book reviews both. Having interacted with her quite a few times this book came as a pleasant surprise when I saw her name as the author.

Mixed emotions – pride with excitement

I loved the basis of the book very much. These days our life has practically become a click of a button. Things change, shopping done, hospital found, schools located, taxi booked, movie show organized… the list is endless of things that can be done and are being done even as we speak at this moment.

The author has done an excellent homework behind each and every name mentioned by her in this book. Tracing their story since inception to till date is no mean feat especially when you are talking about stalwarts like Flipkart and Zomato. The detailing done speaks volumes about the India Shining story everyone seems to be talking about. Kudos to the author’s efforts behind this one!

A book to be treasured, read, re-read and shared too! I enjoyed reading the book for each and every story shared here is awe inspiring for sure. A must read for all budding entrepreneurs!

Foodie Verdict

This book is like stew - a perfect mixture of too many things resulting into something stupendous!

Source: Google Images