Tuesday, April 28, 2015

Book Review:Yuva India by Ray Titus

Introduction
  • ISIN: 978-81-8400-651-3
  • Genre: Non fiction
  • Publishers: Random House
  • Price: Rs. 399/- (I received the book for review from the publisher)
Yuva India takes a deep dive into the lives of India’s young men and women. In unravelling what makes them tick, the book uncovers the phenomenon of ‘attitudinal convergence’ that is rapidly growing across youth cohorts in India. Tracing its origin to the arrival of and exposure to a ‘composite culture’, the research behind ‘convergence’ zeroes in on how a young India is defining itself using new-age sensibilities.

Drawing on insights collected over a decade, Ray documents and analyses how young men and women in India approach issues of identity, image, sexuality, spirituality, personal relevance, social connections and community, and professional pursuits. In a one-of-a-kind analysis, using comprehensive data from across the nation, Ray scrutinizes young India’s psyche to make sense of their aspirations.

Filled with numerous first-person accounts and brand stories, Yuva India provides an insightful understanding of India’s most valuable asset, its youth population. The present and the future of India’s young, it reveals, will be invaluable not just for business and brand managers, but also for all those who wish to engage with them.

Behind The book

Source: www.goodreads.com

Friday, April 24, 2015

Book Review: Get to the Top by Suhel Seth


Introduction
  • ISIN: 978-81-8400-640-7
  • Genre: Non fiction
  • Publishers: Random House
  • Price: Rs. 199/- (I received the book for review from the publisher)
When it comes to getting ahead in life, who we know is as important as what we do. How do you draw people to you? Impress the powerful? Make an impact and extend your circle of acquaintances? Cultivate influential friends? Suhel Seth, a man who knows almost everyone there is to know in the country, brings you the ultimate guide to social success. From the secret to throwing a successful party to the benefits of befriending the less important half of a couple, he gives you canny advice and strategies to become a successful networker. Inspiring, provocative, and wise, Get to the Top is the ultimate book about wielding soft power.

Behind The book
Source: Goodreads

Thursday, April 23, 2015

Book Review: The Rise of Superman by Steven Kotler

Introduction
  • ISIN: 978-1-78206-025-3
  • Genre: Popular Science/ Non fiction
  • Publishers: Random House
  • Price: Rs. 550/- (I received the book for review from the publisher)
An exploration of how extreme athletes break the limits of ultimate human performance and what we can learn from their mastery of the state of consciousness known as “flow” In this groundbreaking book, New York Times–bestselling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand interviews with dozens of top action and adventure sports athletes such as big–wave legend Laird Hamilton, big–mountain snowboarder Jeremy Jones, and skateboarding pioneer Danny Way, Kotler explores the frontier science of “flow,” an optimal state of consciousness where we perform and feel our best.

Building a bridge between the extreme and the mainstream, The Rise of Superman explains how these athletes are using flow to do the impossible and how we can use this information to radically accelerate our performance in our own lives.

At its core, this is a book about profound possibility, what is actually possible for our species, and where—if anywhere—our limits lie.

Behind The book
 
Source: www.goodreads.com